Some people think that writers should focus on one genre and one only (e.g. once a writrer of mystery, always a writer of mystery). That they should become an expert in that particular genre and build a strong following. Does this mean that the writer is branding the genre and not themselves?
Othere people believe that writers should never be tied to one genre but instead they should use their talents and their creative thoughts to write about whatever comes to them and not worry about branding a specific kind of book / audience. These writers would have to have a strong focus on branding themselves and not their work.
Personally, I think I tend to agree more with the latter statement as I believe that writers can cross from writing a thriller to a romance novel. I think writing should be based upon whatever creative thought takes place in a writers mind and that this process shouldn't be inhibited by genre.
Have a great day!!